Corporate Philosophy
CHHotel is a company intentionally built on eternal biblical principles. As Christians, we understand that our task is to act with accountability not only to our neighbors but also to God.
1. Principles
We believe that free enterprise provides the optimal basis for morality and for humane professional and economic development. We are convinced that the intention to do one’s best for a company is more important than any specific knowledge or ability.
2. Ideas
CHHotel is currently developing a variety of projects in many cities. Long term we foresee the efficient and profitable management of properties throughout Europe while retaining the center of our activities in Switzerland.
Our concept is based primarily on the following points:
- The ideas of the Managing Director as well as the objectives, principles, and the resulting decisions;
- A realistic view, which meets the demands of the marketplace while respecting the character of the buildings and properties.
3. Image
We want to build a positive reputation in Switzerland and throughout Europe by providing quality services and by tailoring of our offers to meet client needs.
4. Activities
Our company wants to promote tourism, and to accomplish this through the following channels:
- Lease, rental and management of companies in the hotel industry;
- Consulting and planning for hotels, restaurants and affiliated companies;
- Brokering, purchase and sale of various properties, licenses, franchise agreements and management agreements
5. Strategy
Our strategy aims to preserve the uniqueness of each hotel and at the same time to optimize the opportunities and benefits of broader cooperation.
Thus, each hotel is run under its existing name or license. It is important to us that the individual character of each hotel be preserved and emphasized.
The furnishings and technical quality of each hotel is determined, to the extent possible, through the location, surrounding conditions, and the expectations of the market segment targeted.
Emphasis is placed on urban hospitality and rural enterprises in preferred localities, in other words, to address business and individual travelers as potential customers.
6. Goals
Our goal is to make realistic, feasible and financially viable ideas a reality, so that:
- Hotels operated by CHHotel rise to become one of the top in their category;
- Prudent management policies are applied through qualified personnel to hold costs as low as possible;
- This CHHotel-led hotel type can be spread progressively across Europe;
- CHHotel as a consulting and management company expands its capacity to support other hospitality projects.
